Princess P.A. was born out of necessity and passion. In December 2015, following her mother’s terminal cancer diagnosis, Bex found herself in search of an environment that allowed her to balance work with life’s most important priorities. Determined to stay self-sufficient while prioritising family, she launched her journey with just an old computer, a wobbly chair, and a wealth of experience in general administration.

What began with offering CV health checks and proofreading services to friends and family has since flourished into a thriving virtual assistance business. By August 2016, Princess P.A. was officially founded, specialising in credit control, diary and email management, and a host of other essential administrative tasks.

In 2020, Princess P.A. transitioned into a limited company, marking a significant milestone in its growth and professional journey. Through word of mouth and a commitment to building relationships, Bex’s client base has steadily expanded. Today, Princess P.A. proudly supports a varied portfolio of clients who rely on consistent, high-quality services tailored to their unique needs.

What started as a small, personal venture has grown into a reliable business, offering Bex both financial independence and the work-life balance she set out to achieve.